The Safer Neighbourhood Annual Challenge (SNAC) started in 2006. It encourages and rewards young people who improve their neighbourhood .
The initiative is open to young people aged from five to 19 years old. They must live in, or be members of an organisation in, Hammersmith and Fulham. The project gives young people an opportunity to improve their local community. They identify problems, suggest and devise solutions, and then put those solutions into effect with the help of small amounts of money provided by SNAC. Each group has to bid for its funding, which develops greater ownership and responsibility for the project.
Each year's SNAC programme ends with an award ceremony. Everyone involved in SNAC is invited and all attendees receive goodie bags of gifts provided by sponsors. Celebrities (such as premiership footballers) present awards to the most innovative and successful projects in each age group.
SNAC is in its third year. It is popular and is widely supported by stakeholders. The project actively sought sponsorship. International organisations with offices in the borough have been involved. In 2008, sponsors included KMPG, Disney, EMI, Haymarket Studios, Chelsea FC, and Fulham FC.
This external funding has kept public funding to a minimum. The high-profile sponsors have provided more than just financial support. Several contributed items for the goodie bags, EMI designed the website and, overall, the sponsors’ involvement has increased SNAC’s profile.