By the end of 2006/07, Greater Manchester Fire and Rescue Service achieved £12 million in efficiency savings. The Rostering for Duty project, a flexible approach to deploying operational resources, is delivering over £3 million annual efficiency savings and enabling more family-friendly working practices. The project won a European public sector innovation award for optimising resources. Local emergency response standards and targets for crewing levels are being exceeded. The Service is therefore providing value for money with efficiency savings secured alongside improved quality of service.