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Mosaic UK index of main household groups and sub-types

Group A - career professionals living in sought after locations

Type A01 Financially successful people living in smart flats in cosmopolitan inner city locations
Type A02 Highly educated senior professionals, many working in the media, politics and law
Type A03 Successful managers living in very large houses in outer suburban locations
Type A04 Financially secure couples, many close to retirement, living in sought after suburbs
Type A05 Senior professionals and managers living in the suburbs of major regional centres
Type A06 Successful, high earning couples with new jobs in areas of growing high tech employment
Type A07 Well paid executives living in individually designed homes in rural environments

Group B - younger families living in newer homes

Type B08 Families and singles living in developments built since 2001
Type B09 Well qualified couples typically starting a family on a recently built private estate
Type B10 Financially better off families living in relatively spacious modern private estates
Type B11 Dual income families on intermediate incomes living on modern estates
Type B12 Middle income families with children living in estates of modern private homes
Type B13 First generation owner occupiers, many with large amounts of consumer debt
Type B14 Military personnel living in purpose built accommodation

Group C - older families living in suburbia

Type C15 Senior white collar workers many on the verge of a financially secure retirement
Type C16 Low density private estates, now with self reliant couples approaching retirement
Type C17 Small business proprietors living in low density estates in smaller communities
Type C18 Inter-war suburbs many with less strong cohesion than they originally had
Type C19 Singles and childless couples increasingly taking over attractive older suburbs
Type C20 Suburbs sought after by the more successful members of the Asian community

Group D - close-knit, inner city and manufacturing town communities

Type D21 Mixed communities of urban residents living in well built early 20th century housing
Type D22 Comfortably off manual workers living in spacious but inexpensive private houses
Type D23 Owners of affordable terraces built to house 19th century heavy industrial workers
Type D24 Low income families living in cramped Victorian terraced housing in inner city locations
Type D25 Centres of small market towns and resorts containing many hostels and refuges
Type D26 Communities of lowly paid factory workers, many of them of South Asian descent
Type D27 Inner city terraces attracting second generation Londoners from diverse communities

Group E - educated, young, single people living in areas of transient populations

Type E28 Neighbourhoods with transient singles living in multiply occupied large old houses
Type E29 Economically successful singles, many living in small inner London flats
Type E30 Young professionals and their families who have 'gentrified' older terraces in inner London
Type E31 Well educated singles and childless couples colonising inner areas of provincial cities
Type E32 Singles and childless couples in small units in newly built private estates outside London
Type E33 Older neighbourhoods increasingly taken over by short term student renters
Type E34 Halls of residence and other buildings occupied mostly by students

Group F - people living in social housing with uncertain employment in deprived areas

Type F35 Young people renting hard to let social housing often in disadvantaged inner city locations
Type F36 High density social housing, mostly in inner London, with high levels of diversity
Type F37 Young families living in upper floors of social housing, mostly in Scotland
Type F38 Singles, childless couples and older people living in high rise social housing
Type F39 Older people living in crowded apartments in high density social housing
Type F40 Older tenements of small private flats often occupied by highly disadvantaged individuals

Group G - low income families living in estate based social housing

Type G41 Families, many single parent, in deprived social housing on the edge of regional centres
Type G42 Older people living in very large social housing estates on the outskirts of provincial cities
Type G43 Older people, many in poor health from work in heavy industry, in low rise social housing

Group H - upwardly mobile families living in homes bought from social landlords

Type H44 Manual workers, many close to retirement, in low rise houses in ex-manufacturing towns
Type H45 Older couples, mostly in small towns, who now own houses once rented from the council
Type H46 Residents in 1930s and 1950s London council estates, now mostly owner occupiers
Type H47 Social housing, typically in 'new towns', with good job opportunities for the poorly qualified

Group I - older people living in social housing with high care needs

Type I48 Older people living in small council and housing association flats
Type I49 Low income older couples renting low rise social housing in industrial regions
Type I50 Older people receiving care in homes or sheltered accommodation

Group J - independent older people with relatively active lifestyles

Type J51 Very elderly people, many financially secure, living in privately owned retirement flats
Type J52 Better off older people, singles and childless couples in developments of private flats
Type J53 Financially secure and physically active older people, many retired to semi rural locations
Type J54 Older couples, independent but on limited incomes, living in bungalows by the sea
Type J55 Older people preferring to live in familiar surroundings in small market towns
Type J56 Neighbourhoods with retired people and transient singles working in the holiday industry

Group K - people living in rural areas far from urbanisation

Type K57 Communities of retired people and second homers in areas of high environmental quality
Type K58 Well off commuters and retired people living in attractive country villages
Type K59 Country people living in still agriculturally active villages, mostly in lowland locations
Type K60 Smallholders and self employed farmers, living beyond the reach of urban commuters
Type K61 Low income farmers struggling on thin soils in isolated upland locations

Source: Experian Business Strategies